With a pioneering spirit and great overview across multiple sectors, Dean understands business and the competitive nature of the

21st-century digital environment.  Beginning his journey in the travel trade, his dedicated application of ‘Customer First Principles’

led to him turning-round a struggling department.  Increasing revenues 160% within six months; through effective joined-up thinking and process-driven marketing.  Then helping to save a sleepy countryside holiday resort, through 20% pro-rata cost reductions and steering them through the challenges of two ownership takeovers.  Consequently, invited to co-found a new consultancy, Dean personally secured the business of HP Bulmer Cider, Morgan Motors, TetraPak, and many emerging SMEs, making huge cost savings and business improvements …

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Briefly mentored by former chairman of ICI and TV Business Troubleshooter, Sir John Harvey-Jones, he changed emphasis and began doing things – before they had a name – like:

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• Crowdfunding a new business start-up from an email group of interested parties.

• Amazon style Long Tail Economics in the emerging world of digital commerce.

• Social Media. Building the ‘MySpace for Music in Britain’ before that existed.

• With media experience on National TV Programs and Regular Regional Radio, talking about where Creativity meets Business and managing the customer journey in the digital world.

• Culminating in Consulting for BBC Strategy Executives on how to present new talent on traditional media, whilst integrating with Social Media Platforms, sessions which produced BBC ‘Introducing’ Platform.

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Since then Dean has consulted on Communications & Operations in Music, Travel, Media, Film, Hotels, Leisure, Holidays, Brewing, Hospitality and mentored fellow entrepreneurs on making their Creative Dreams Firm Commercial Realities.  Now with an increasing emphasis on Sustainability – Viability – Philanthropy and driven by Faith, he seeks to find businesses who are genuinely making a positive difference in the world and through ‘Sharp Minded Strategy’ watch them get ahead of the game and continue to prosper, for the planet and us!

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You can access these skills directly, or through a broader network of PR & Comms specialists: www.sharpminds.agency/who/our-team 

either way get in touch and help us help you lead the way in 2020 and Beyond…